How Your Canncierge Can Enhance the Consumer Experience
As a seasoned sales professional who has worked in the retail industry, I understand the importance of providing customers with a personalized and exceptional experience at the store. In cannabis, in order to achieve this, you must use the power of data to offer valuable insights and product recommendations that cater to individual preferences and needs.
Let's explore the information your canncierge (sales advisors) can utilize and how they can enhance the consumer experience at the dispensary.
Customer Preferences and Purchase History: By tracking and analyzing customer preferences and purchase history, canncierge can gain valuable insights into what products resonate with each individual. Understanding whether a customer prefers indica or sativa strains, specific terpenes, or preferred consumption methods like edibles or concentrates allows them to tailor their recommendations effectively. Utilizing the POS system and customer profiles can help with this as well.
Product Information: Customers trust the canncierge to provide accurate and reliable information about the products they are considering. Sharing details about potency, cannabinoid profiles, and terpene content ensures customers make informed decisions. Reputable sources like Leafly and Weedmaps offer comprehensive data on various cannabis strains and products, empowering budtenders with accurate information.
Strain-Specific Effects and Medical Applications: Customers often seek specific strains to address particular needs, such as pain relief, stress reduction, or enhancing creativity. Understanding strain-specific effects and medical applications is essential to guide customers towards the most suitable options.
Cannabis Consumption Methods: The canncierge should have an in-depth understanding of various consumption methods, including smoking, vaping, edibles, tinctures, and topicals. Recommending the appropriate method based on the customer's experience level and desired effects ensures a positive experience. Websites like Analytical Cannabis offer insights into cannabis delivery methods and their impact on bioavailability and onset time.
Stay Updated on Industry Trends and Innovations: The cannabis industry is constantly evolving, with new products and technologies emerging regularly.Stay up-to-date with industry trends and innovations to offer customers the latest and most exciting options. Following reputable cannabis news outlets like Cannabis Business Times and Marijuana Business Daily can keep budtenders in the loop. In addition tp, highly recommend platforms like Seed Talent where you can learn and get certified on specific cannabis brands.
Data is a powerful tool that dispensaries can leverage to create a remarkable consumer experience. By tapping into customer preferences, product information, strain effects, consumption methods, and industry trends, canncierge can provide personalized and informed recommendations. As the cannabis industry continues to flourish, we must stay educated and informed to meet the ever-changing needs of their valued customers.
